Kayra

why is it important?

Sustainability

While ECG is for your well-being, ESG is critical for our habitat. Sustainability is how natural systems work, continue diversity, and yet deliver everything required for the environment to maintain healthy equilibrium now and in the future. So, why is sustainability important, and what is sustainability in simple terms? We'll circle back to that in a while.

We are into the carpet business. For any business, big or small, a positive environmental footprint has become the need of the hour. Simply put, sustainability is a mindful business approach to creating long-term value by considering the ESG (ecological, social, and economic environments) factors. Its root is embedded in the assumption that developing ESG-friendly strategies facilitates company longevity.

What can I do? or I am too little to make an impact are things of past now. Today, each action has a repercussion that is evident in the way nature around us is reacting. While global warming is a mere sign of things to come, the problem of unused junk and plastic waste is creating havoc across the globe.
Gone are the days when procrastinating about sustainability with a few good words and a lecture at the office and home could have done the job. Now is the time for quick actions, resulting in positive outcomes. Professional communications and a mere mention due to good intentions do not help.

Sustainability is a balance of fulfilling human needs without putting at risk future generations’ ability to do the same. Along with natural resources, sustainability needs social and economic resources for a successful implementation. Environmental and social sustainability is the future.

Carpets and Sustainability? Yes

The conventional methods to manufacture carpets involve synthetic petroleum-derived fibers treated with "stain resistant" chemicals. Fibers and stain-resistant treatments on the carpet tend to mix with the environment around their installed location, which is harmful.
Carpets made through natural fibers and latex ensure clean air and surface, conducive to environmental sustainability. Most brands use "styrene-butadiene rubber" as an adhesive for bonding. Also, the padding of carpets may be composite of materials held together by this adhesive. Similar to stain-resistant chemicals, these paddings can mix with the surrounding air, resulting in a polluted environment. Also, the latex binder used to secure carpet fibers to the carpet backing can cause a release of VOC (volatile organic compound), known as the 4-phenylcyclohexene (4-PCH). The VOC is the compound that produces the "new carpet" smell. The chemicals, through stain treatment and latex, may become a cause of indoor pollution, resulting in nose and throat issues.

What makes a rug sustainable?

Why do we even need a sustainable rug? One might ask about the impact a carpet may have on the environment. Frankly, everything has an environmental impact. The food we consume, the equipment we use, and just about everything in our daily life are live examples of our carbon footprint. While we may be ignorant of the impact of our daily actions, nature isn't. Quoting Newton's law, everything has an equal and opposite reaction, nature signals us in its own way of excess and imbalance. Sustainability holds the key to a better future. Our heavy dependence on natural resources for business, activities, and survival has taken its toll on nature. While we add junk, we extract all the goodness from nature. Ignoring sustainability further leads to natural resources depletion. Our actions will bear grave consequences in the future. Kayra believes in the future and also understands that a bright future relies on a great present. Sustainability is the future, and to ensure we give back to nature, we go the extra mile to cut our production impact on the environment.

Kayra and sustainability

Our rug production method ensures we maintain an equilibrium to do our bit in the ecological chain. Our use of natural fibers like wool, jute, sisal, and organic cotton is a testimony to our commitment to environmental sustainability. Since conventional methods are chemical and treatment driven, the hazards are huge. The team at Kayra is aware of the dangers of business processes in natural settings.

We also put extra effort into the backing and underlay pads to free them from any chemical treatments. Our use of natural latex, jute, and wool are perfect alternatives for stain-resistant chemicals and chemically treated adhesive. Carpets are a thing of togetherness and family gatherings. They liven up the area through their designs and feeling of warmth. Kayra ensures they stay pure and bring happiness to your families and office spaces.

One of the most critical components of this entire process is dyes. Kayra uses a completely organic production method through the use of natural dyes, eliminating risks emanating from chemicals. Also, our rugs are made-to-order products, ensuring there is no stocking of surplus, raw materials, or colors.

In our bid to offer sustainability, we recycle and reuse our scrap material to avoid any wastage. It enables us to use our resources effectively by minimizing the wastage of raw materials, and other things during the production cycle.

Our durable rugs age well since we ensure the highest quality of raw materials. Our hand-knotted rugs last for a lifetime, passed on to generations within the family. Low maintenance assures low costs and minimal use of outside products. What Are the Benefits? What's in it for us, one might ask? While our products preserve the natural environment by limiting chemicals and wastage, sustainable carpets have a myriad of consumer benefits too. You get value for money along in addition to doing your bit for the environment by purchasing our carpets. It's like getting all the benefits without the guilt of doing something wrong.

What Are the Benefits?
What's in it for us, one might ask?
While our products preserve the natural environment by limiting chemicals and wastage, sustainable carpets have a myriad of consumer benefits too. You get value for money along in addition to doing your bit for the environment by purchasing our carpets. It's like getting all the benefits without the guilt of doing something wrong.

The benefits you get with sustainable carpets:
● Long-lasting and durable
● Easy to clean
● Low maintenance
● Great aesthetics for the space
● Less expensive than machine products
● Safe for the flooring to avoid slips
● The use of natural products ensure clean surroundings

Sustainability is the way forward While much of the environmental damage has taken place in the last many decades, there is still a silver lining. Any positive change starts at this given moment. The more aware and sensitive we become, the better our future becomes. Striving for sustainability is a conscious effort on our part to repair the existing natural ecosystem. We can all begin with our homes and the things we use daily. The frugal we become in saving our resources, the brighter future for our coming generations.

The onus lies upon us to use our natural resources responsibly without any further damage. Nature has a way of healing itself, but we have to pitch in with our dedicated efforts. Harmonious living is the way forward as it ensures constant improvements in our surroundings. Kayra is committed to changing the way businesses are done. We endeavor to make sustainability a way of life and not something that is lectured and overlooked. Our products are a small step towards the larger sustainability goal of communities living harmoniously with nature.

Intimately scaled crosses, such as this newly acquired work, were extremely popular devotional objects in 17th-century Spain. This example is exceptional as it is dated and signed by a female artist, María Josefa Sánchez. Very little is known about Sánchez; she was active 1639–49, probably in Castile, and the only works currently attributed to her are four other crucifixes.

The works that Dutch painter Gerrit van Honthorst created during and after his studies in Rome often feature candlelight or torchlight in night scenes, presenting a gentler, more meditative variation on the dramatic light effects employed by his Italian peers. This painting expands the range and complexity of the Art Institute’s collection of Dutch paintings. Moreover, as a character or head study—called a tronie, in the parlance of the day—it complements our great Rembrandt, Old Man with a Gold Chain (1631).